


Exhibition Catalogue with Opening Announcement Card
1965
A rare exhibition catalogue from Warhol's landmark 1965 Flowers show at Galerie Ileana Sonnabend in Paris, this screenprinted publication documents a pivotal moment when the artist famously announced his "retirement" from painting to a New York Times journalist at the opening. Sonnabend, Leo Castelli's ex-wife and an early champion of Warhol's work, had been showing his pieces since 1962 and organized this exhibition featuring his diminishing series of Flowers screenprints. Complete with the original announcement card and featuring text by Otto Hahn, the 12-page catalogue with its distinctive blue screenprint and yellow endpapers represents an important piece of ephemera from Warhol's European exhibition history during the height of his Pop Art fame.
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- Screenprint
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Notes
Galerie Ileana Sonnabend Paris Literature: "Andy Warhol", 1965, exhibition catalogue with opening announcement card (black/white), Galerie Ileana Sonnabend Paris,, 12 pages, 1 one-color (blue) screen-print, yellow end papers, stapled bound, text in French by Otto Hahn, 5.5 x 5.5 in. Condition: Excellent- slight age toning (see pics). Provenance: Galerie Ileana Sonnabend, Paris Private Collection, NY It was at the opening of the Flowers show at the Ileana Sonnabend Gallery (37 Quai des Grandes-Augustins, Paris) that Warhol's comment about being a retired artist was picked up by a journalist by The New York Times. In Popism Warhol's casual comment is given the significance of an important announcement that the artist had been thinking about making for a considerable time: "I was having so much fun in Paris that I decided it was the place to make the announcement I'd been thinking about making for months: I was going to retire from painting." The announcement has been likened to Marcel Duchamp's retirement from art during the 1920s. In reality, neither artist stopped producing work. The owner of the Paris gallery, Ileana Sonnabend, was the ex-wife of Leo Castelli and had first visited Warhol on September 18, 1962, with her first consignment from the artist dated October 7, 1962. In May 1963 some of the consigned works were included in a group show at her gallery and her first solo exhibition of Warhol's work took place in January/February 1964. According to the Andy Warhol Catalogue Raisonné, in December 1964, while Warhol's Flowers show was on at the Leo Castelli Gallery in New York, "Warhol had Flowers screens fabricated in a diminishing series, based on the dimensions of 22 by 22, 14 by 14, 8 by 8, and 5 by 5 inches. These were produced for an exhibition at Ileana Sonnabend, Paris in May 1965... although the 22-inch canvases were originally commissioned as a mural for Robert and Ethel Scull..." Warhol was accompanied by Edie Sedgwick, Gerard Malanga and Chuck Wein on his trip to Paris and they spent time going to nightclubs like Castel's and Regine's Paris club - New Jimmy's. According to Warhol, they had just filmed What’s New Pussycat at Castel’s and “it seemed like the whole town was popping with stars....” John Ashbery reviewed the exhibition for the international edition of the New York Herald Tribune (May 17, 1965), referring to Warhol's visit as "the biggest transatlantic fuss since Oscar Wilde brought culture to Buffalo in the nineties."
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Ed Ruscha
American · b. 1937

Ruscha created screenprinted artist books and catalogues that blend typography with graphic Pop Art sensibility, producing publications that function simultaneously as artworks and documents. His use of bold graphic design, flat color fields, and the intersection of commercial printing with fine art directly parallels the visual language of this Warhol catalogue.
Corita Kent
American · b. 1918
Kent used screenprinting with vibrant colors and typographic layering to create works that fuse graphic design, commercial aesthetics, and fine art, producing prints with the same visual energy and medium as this Warhol catalogue. Her Pop era screenprints share the bold flatness and interplay of text and image found throughout Warhol's printed publications.

Richard Hamilton
British · b. 1922

Hamilton produced artist catalogues and screenprinted publications as integral parts of his Pop Art practice, treating exhibition documents as designed graphic artworks in their own right. His meticulous approach to typography, print reproduction, and the blurring of commercial and fine art production mirrors the conceptual and material qualities of this Warhol Sonnabend catalogue.
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