
“For a while I never spoke or continued to deny that the “cowboy” images were from the Marlboro campaign. I’ve never thought about the commodifcation subtext in these works. It’s never been an issue for me. These images came out every week, a different one, and it almost seemed like they were being made by me. Every week I would “claim” one.” RICHARD PRINCE
This chromogenic print by Richard Prince features the artist's own reflective statement about his iconic appropriation of Marlboro cigarette advertisements, presented as the work itself. Prince's text candidly reveals his psychological relationship with the appropriated cowboy imagery, describing a process of weekly "claiming" that blurred the line between his authorship and the original source material. The admission that he once denied the images' origins, paired with his dismissal of commodification as a concern, transforms the artist's confession into a meditation on ownership, authorship, and the nature of appropriation in contemporary art.
- Medium
- chromogenic print
- Spotted At
- Auction House · Phillips
🔨 Auction Lot
Contemporary Art Evening Sale
October 16, 2013
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