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Paul Outerbridge, Jr. — Untitled (A&P Coffee Advertisement)
Paul Outerbridge, Jr.

Untitled (A&P Coffee Advertisement)

This 1925 commercial photograph showcases Outerbridge's mastery of the new color carbro process, which allowed photographers to produce richly saturated prints rivaling painterly works. The composition elegantly arranges a coffee package and cup with precisely controlled lighting and geometric precision, elevating a mundane product advertisement into a refined study of form and color. Outerbridge's work exemplifies how modernist aesthetics transformed American commercial photography during the interwar period.

🔨 Auction Lot

Lily Tomlin and Jane Wagner: Wit, Women and the Art of Collecting

April 9, 2026

Estimate: $15,000$25,000

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About this work

Paul Outerbridge, Jr., Untitled (A&P Coffee Advertisement)

This 1925 commercial photograph showcases Outerbridge's mastery of the new color carbro process, which allowed photographers to produce richly saturated prints rivaling painterly works. The composition elegantly arranges a coffee package and cup with precisely controlled lighting and geometric precision, elevating a mundane product advertisement into a refined study of form and color. Outerbridge's work exemplifies how modernist aesthetics transformed American commercial photography during the interwar period.

Seen at
Bonhams, London, United Kingdom

Related themes

Vintage, Photography, Domestic Interior, 20th Century, Gender Roles, Blue Chip, Advertising, Mid Century Modern, Commercial Art, Color Photography, American, Staged Scene, American Artist, Sophisticated Mood, Product Photography, Chromogenic Print, Modernism, Art Deco Influence, Narrative, Advertisement, Colorful, Figurative, Still Life

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