In *Cease to know or to tell. Or to see or to be your own. Have someone else's will as your own*, Danh Vo assembles commercial beer signage from brands like León and Pacífico, whose identities are embedded with the colonial histories of conquest and seduction. The gleaming neon and branded imagery that typically invite casual consumption are reframed as carriers of imperial myth-making, where the promise of a "pacific ocean" was designed to lure migrants toward perilous crossings. Vo implicates the viewer in this architecture of persuasion, collapsing the distance between advertisement and ideology.