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Tom Sachs — Chanel Surfboard No. 1
Tom Sachs

Chanel Surfboard No. 1

1999

Tom Sachs' *Chanel Surfboard No. 1* is a polyurethane foam and fiberglass surfboard adorned with the iconic branding of the luxury fashion house Chanel, complete with plastic fins. The work embodies Sachs' signature approach of colliding high culture with consumer goods, repurposing the status symbols of elite fashion within the context of surf and street culture. The result is a provocative yet playful commentary on luxury, desire, and the commodification of both style and leisure.

Medium
polyurethrane foam and fiberglass surfboard with plastic fins

🔨 Auction Lot

20th Century & Contemporary Art Day Sale

May 17, 2017

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About this work

Tom Sachs, Chanel Surfboard No. 1, 1999

Tom Sachs' *Chanel Surfboard No. 1* is a polyurethane foam and fiberglass surfboard adorned with the iconic branding of the luxury fashion house Chanel, complete with plastic fins. The work embodies Sachs' signature approach of colliding high culture with consumer goods, repurposing the status symbols of elite fashion within the context of surf and street culture. The result is a provocative yet playful commentary on luxury, desire, and the commodification of both style and leisure.

Medium
polyurethrane foam and fiberglass surfboard with plastic fins
Year
1999
Seen at
Phillips, New York, London, Hong Kong

Related themes

Consumer Culture, Playful Irreverence, White And Black, Male Artist, Sculpture, Mixed Media, Fashion Critique, Neo-Pop, Contemporary Artist, Luxury Branding, Appropriation Art, American Artist, Pop Art, 21st Century, Three-Dimensional, Black and White

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