They Live We Sleep (Black) 1/4 draws its title from John Carpenter's 1988 cult film, a science-fiction allegory about hidden systems of control, mass consumption, and manufactured consent, themes that have animated Fairey's practice since the inception of the OBEY Giant campaign in 1989. Executed in letterpress and mixed media collage on paper as a Hand Painted Multiple, the work occupies a deliberate space between mass reproduction and unique object, with Fairey's hand-applied intervention distinguishing each piece within the edition. The HPM format is central to Fairey's democratic artistic philosophy: art should reach beyond gallery walls, yet each piece retains an irreducible human touch that resists pure commodification. Within Triple Trouble, this piece functions as the collaboration's sharpest ideological statement, channelling the visual grammar of propaganda — bold contrast, confrontational imagery, urgent text — to expose the somnambulant compliance Carpenter's film diagnosed and Fairey has long sought to disrupt. The designation 1/4 further underscores the tension between uniqueness and multiples, between the individual awakened and the sleeping mass.