Danh Vo's *We Try Harder* appropriates the iconic Avis car rental slogan, transforming a piece of corporate language into a meditation on aspiration, assimilation, and the immigrant experience. The work plays with the loaded meanings embedded in everyday American vernacular, inviting reflection on who is expected to "try harder" and within what systems of power. Vo's characteristic conceptual approach strips the phrase of its commercial origins, recontextualizing it as a quietly charged statement about identity and belonging.