A provocative appropriation of Frida Kahlo's iconic self-portrait reimagined as a luxury perfume advertisement, blending the language of high-end commercial culture with the gravitas of art historical imagery. Vezzoli interrogates the mechanisms of desire, celebrity, and commodification by casting the revered Mexican artist as a posthumous brand ambassador for a fictional fragrance called "Greed." The work exposes the uneasy tension between artistic legacy and consumer capitalism, suggesting that even the most fiercely individual identities are ultimately vulnerable to the seductive machinery of the marketplace.