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Zevs — McDonalds
Zevs

McDonalds

A bold commentary on consumer culture and corporate branding, this work by Zevs confronts the viewer with the iconic imagery of the McDonald's identity. True to the artist's signature style of "liquidating" famous logos, the piece appears to subvert and deconstruct one of the world's most recognizable symbols, causing it to seemingly bleed or dissolve. The work challenges the omnipresence of global fast-food culture and the power of corporate visual language in everyday life.

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Under the Influence

April 11, 2013

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About this work

Zevs, McDonalds

A bold commentary on consumer culture and corporate branding, this work by Zevs confronts the viewer with the iconic imagery of the McDonald's identity. True to the artist's signature style of "liquidating" famous logos, the piece appears to subvert and deconstruct one of the world's most recognizable symbols, causing it to seemingly bleed or dissolve. The work challenges the omnipresence of global fast-food culture and the power of corporate visual language in everyday life.

Seen at
Phillips, New York, London, Hong Kong

Related themes

Consumer Culture, French, Bold, Street Art, Political, Subversive, Stencil, Pop Culture, Fast Food, Contemporary

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