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Zevs — Liquidated Apple - Yellow
Zevs

Liquidated Apple - Yellow

A striking commentary on consumerism and corporate iconography, Zevs's *Liquidated Apple - Yellow* depicts the iconic Apple logo appearing to melt or drip downward, as if dissolving under its own cultural weight. The vivid yellow hue lends the work a bold, graphic intensity while simultaneously evoking associations with caution and commodification. Through this act of visual "liquidation," Zevs subverts a globally recognized symbol of technological power, transforming brand identity into a fluid, unstable sign.

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Under the Influence

March 4, 2015

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About this work

Zevs, Liquidated Apple - Yellow

A striking commentary on consumerism and corporate iconography, Zevs's *Liquidated Apple - Yellow* depicts the iconic Apple logo appearing to melt or drip downward, as if dissolving under its own cultural weight. The vivid yellow hue lends the work a bold, graphic intensity while simultaneously evoking associations with caution and commodification. Through this act of visual "liquidation," Zevs subverts a globally recognized symbol of technological power, transforming brand identity into a fluid, unstable sign.

Seen at
Phillips, New York, London, Hong Kong

Related themes

Brand Critique, Corporate Critique, Consumerism Commentary, Logo Deconstruction, Street Art, Urban Art, Yellow Palette, Bold Colors, Male Artist, Provocative Mood, French Artist, Contemporary Artist, Appropriation Art, Logo Appropriation, Pop Art, Dripping Effect, Yellow Monochrome, Yellow

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