"The Rosenthal Effect" by Vik Muniz explores the power of perception and expectation through the artist's signature approach of constructing images from unconventional materials that reveal themselves upon closer inspection. The work plays on the psychological phenomenon of self-fulfilling prophecy, where belief shapes reality, mirroring Muniz's broader practice of questioning how we construct meaning from what we see. True to his conceptual vision, the piece challenges viewers to reconsider the relationship between image, material, and interpretation.