Robert Heinecken's *Socio/Fashion Lingerie* is a provocative photo collage composed of ten internal dye-diffusion transfer prints layered with lithographic text, blurring the boundaries between advertising imagery and fine art. The work critically examines how mass media and consumer culture construct and commodify the female body, a recurring concern throughout Heinecken's practice. By combining photographic and printmaking processes, he creates a visually arresting tension between seductive imagery and the language that frames and manipulates it.