In this work, Broodthaers employs wordplay and visual pun to conflate the French word "citron" (lemon) with "Citroën" (the automobile brand), creating a playful advertisement that subverts commercial imagery conventions. The offset lithograph and screenprint combines the artist's characteristic ironic approach to language and branding, typical of his conceptual practice that interrogated the nature of representation and meaning. The work exemplifies Broodthaers's strategy of appropriating and recontextualizing everyday commercial materials to critique consumer culture and reveal the arbitrary relationship between signifier and signified.