Join The Collection to save, track, and explore works like this.

Leonetto Cappiello — Remington
Leonetto Cappiello

Remington

1910

A blazing comet streaks across a midnight sky, its fiery tail spelling out the name of one of America's most iconic typewriter brands in a visual equation that fuses speed, modernity, and industrial ambition. Leonetto Cappiello's 1910 color lithograph for Remington stands as a landmark in the history of commercial poster art, demonstrating the artist's unparalleled ability to distill a brand's identity into a single, electrifying image. The large-format composition, measuring an impressive 200 by 130 centimeters, commands attention through its high-contrast palette and dynamic diagonal energy, qualities that made Cappiello the dominant force in Parisian advertising art during the Belle Époque and beyond. Cappiello, born in Livorno and celebrated throughout Europe as the father of modern advertising, revolutionized the poster medium by abandoning the dense, decorative conventions of his predecessors in favor of bold, memorable imagery that read instantly from a distance. This work exemplifies his signature approach: a single dramatic motif set against a stark background, engineered to burn itself into the viewer's memory. The lithographic printing achieves a luminosity and depth that rewards close examination, with gradations of color revealing the technical mastery demanded by the medium at its highest level of execution. For collectors of early twentieth-century graphic art, the Remington poster represents an exceptional convergence of historical significance, aesthetic power, and physical scale. Signed by the artist and offered through Les Arts Décoratifs, this piece carries institutional provenance that underscores its importance as a primary document of modernist visual culture. Works of this size, condition, and authorship circulate with increasing rarity, making this an opportunity of genuine distinction for those building a serious collection of the printed image.

Medium
Color Lithograph
Overall
Signed
Yes

Start the Discussion

Request access to join the discussion

About this work

Leonetto Cappiello, Remington, 1910

A blazing comet streaks across a midnight sky, its fiery tail spelling out the name of one of America's most iconic typewriter brands in a visual equation that fuses speed, modernity, and industrial ambition. Leonetto Cappiello's 1910 color lithograph for Remington stands as a landmark in the history of commercial poster art, demonstrating the artist's unparalleled ability to distill a brand's identity into a single, electrifying image. The large-format composition, measuring an impressive 200 by 130 centimeters, commands attention through its high-contrast palette and dynamic diagonal energy, qualities that made Cappiello the dominant force in Parisian advertising art during the Belle Époque and beyond. Cappiello, born in Livorno and celebrated throughout Europe as the father of modern advertising, revolutionized the poster medium by abandoning the dense, decorative conventions of his predecessors in favor of bold, memorable imagery that read instantly from a distance. This work exemplifies his signature approach: a single dramatic motif set against a stark background, engineered to burn itself into the viewer's memory. The lithographic printing achieves a luminosity and depth that rewards close examination, with gradations of color revealing the technical mastery demanded by the medium at its highest level of execution. For collectors of early twentieth-century graphic art, the Remington poster represents an exceptional convergence of historical significance, aesthetic power, and physical scale. Signed by the artist and offered through Les Arts Décoratifs, this piece carries institutional provenance that underscores its importance as a primary document of modernist visual culture. Works of this size, condition, and authorship circulate with increasing rarity, making this an opportunity of genuine distinction for those building a serious collection of the printed image.

Medium
Color Lithograph
Dimensions
overall: 200 x 130 cm
Year
1910
Signed
Hand-signed by the artist
Seen at
Les Arts Décoratifs

More works by Leonetto Cappiello

Collected by

Musée d'Art Moderne de Paris, Cleveland Museum of Art