A boldly composed figure commands the pictorial space in this classic poster by Leonetto Cappiello, created in 1925 for the Cuban cigar brand Habanos Libertad at a moment when the company was expanding its international reach. The design exemplifies Cappiello's mastery of the persuasive image, deploying deep reds and saturated yellows in high-contrast opposition to produce an arresting visual impact that reads instantly across distance. This 1998 re-issue preserves the full graphic force of the original lithographic composition, presenting the work on paper at a generous 111.8 by 74.9 centimetres, a scale that allows the chromatic drama to fully assert itself on the wall. Cappiello, widely regarded as the father of modern advertising poster design, brought a theatrical sensibility to commercial imagery that elevated the genre into something collectors and institutions have long treated as fine art. His approach, honed through decades of work for European and international clients, favoured a single dominant motif rendered with economy and wit, a formula that gave his posters an enduring vitality long after the campaigns they served had ended. The Habanos Libertad composition stands as a textbook example of this philosophy, channeling the confidence and luxury associations of premium Cuban tobacco into a concentrated burst of color and form. Signed and offered unframed, this re-issue presents an accessible entry point into a body of work that consistently attracts serious collector attention. The poster translates beautifully into a wide range of interior contexts, from period-appropriate Art Deco settings to contemporary spaces where its graphic directness reads as timeless rather than nostalgic. Works of this scale and provenance by Cappiello are increasingly sought after, making this a considered acquisition for collectors focused on the golden age of European and international poster art.