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Andy Warhol — New York Heart Association Phonebook Ad (F. & S. IIIA.57)
Andy Warhol

New York Heart Association Phonebook Ad (F. & S. IIIA.57)

This work exemplifies Warhol's appropriation strategy, transforming a mundane commercial advertisement into fine art through mechanical reproduction and color variation. The piece exists in only a small number of impressions in different color variants, each authenticated by the Andy Warhol Foundation with archival markings and Timothy J. Hunt's initials, underscoring the artist's interest in exploring how industrial printing techniques and repetition could elevate everyday commercial imagery to high art status. The work's provenance through the Estate of Andy Warhol and the Visual Arts Foundation confirms its significance within Warhol's broader examination of American consumer culture and the blurred boundaries between commercial design and artistic practice.

Medium
Each colour variant one of a small number of impressions (there was no published edition), both with the Estate of Andy Warhol and the Visual Arts Foundation inkstamps, initialled 'T.J.H.' by Timothy J. Hunt of the Andy Warhol Foundation and each annotated 'UP30.27' and 'A026412' and 'UP30.33' and 'A026413' respectively in pencil on the reverse, both unframed.

🔨 Auction Lot

Evening & Day Editions

January 23, 2025

Lot 106

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About this work

Andy Warhol, New York Heart Association Phonebook Ad (F. & S. IIIA.57)

This work exemplifies Warhol's appropriation strategy, transforming a mundane commercial advertisement into fine art through mechanical reproduction and color variation. The piece exists in only a small number of impressions in different color variants, each authenticated by the Andy Warhol Foundation with archival markings and Timothy J. Hunt's initials, underscoring the artist's interest in exploring how industrial printing techniques and repetition could elevate everyday commercial imagery to high art status. The work's provenance through the Estate of Andy Warhol and the Visual Arts Foundation confirms its significance within Warhol's broader examination of American consumer culture and the blurred boundaries between commercial design and artistic practice.

Medium
Each colour variant one of a small number of impressions (there was no published edition), both with the Estate of Andy Warhol and the Visual Arts Foundation inkstamps, initialled 'T.J.H.' by Timothy J. Hunt of the Andy Warhol Foundation and each annotated 'UP30.27' and 'A026412' and 'UP30.33' and 'A026413' respectively in pencil on the reverse, both unframed.
Seen at
Phillips, New York, London, Hong Kong

Related themes

Print, 20th Century, Advertising, Mass Culture, Commercial Imagery, American Artist, Pop Art, Mechanical reproduction, Screen Printing, Ironic

More works by Andy Warhol

Collected by

Sebastián In Situ, Alex Capecelatro, Art Institute of Chicago, Sebastián Naranjo, Derek Jones, Lisa Rembrandt, Nicholas Blum, Hamilton Selway Gallery, Nick Phoenix