
New York Heart Association Phonebook Ad (F. & S. IIIA.57)
This work exemplifies Warhol's appropriation strategy, transforming a mundane commercial advertisement into fine art through mechanical reproduction and color variation. The piece exists in only a small number of impressions in different color variants, each authenticated by the Andy Warhol Foundation with archival markings and Timothy J. Hunt's initials, underscoring the artist's interest in exploring how industrial printing techniques and repetition could elevate everyday commercial imagery to high art status. The work's provenance through the Estate of Andy Warhol and the Visual Arts Foundation confirms its significance within Warhol's broader examination of American consumer culture and the blurred boundaries between commercial design and artistic practice.
- Medium
- Each colour variant one of a small number of impressions (there was no published edition), both with the Estate of Andy Warhol and the Visual Arts Foundation inkstamps, initialled 'T.J.H.' by Timothy J. Hunt of the Andy Warhol Foundation and each annotated 'UP30.27' and 'A026412' and 'UP30.33' and 'A026413' respectively in pencil on the reverse, both unframed.
- Spotted At
- Auction House · Phillips
🔨 Auction Lot
Evening & Day Editions
January 23, 2025
Lot 106
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