
INSERÇÕES EM IDEOLÕGICOS: Projeto Coca-Cola (Insertions into Ideological Circuits: Coca-Cola Project)
1970
Cildo Meireles's 'INSERÇÕES EM IDEOLÓGICOS: Projeto Coca-Cola' from 1970 is a seminal conceptual art work. The piece critiques consumer culture and ideological systems through artistic intervention.
- Location
- Phillips, Salt Lake City, UT
- Spotted At
- Auction House · PhillipsView on map
🔨 Auction Lot
New Now
April 28, 2022
More by Cildo Meireles
Artists in conversation

Hans Haacke
German · b. 1936

Hans Haacke similarly uses institutional critique and conceptual strategies to expose the ideological underpinnings of corporate power and consumer culture, often intervening directly within established systems to reveal hidden political and economic structures.

Marcel Broodthaers
Belgian · b. 1924

Broodthaers engaged deeply with conceptual art and the critique of cultural and ideological circuits, using everyday commercial objects and language to interrogate how meaning and power are circulated through consumer society.

Jenny Holzer
American · b. 1950

Jenny Holzer infiltrates existing public and commercial channels with subversive textual messages, directly paralleling Meireles's strategy of inserting critical content into the everyday circuits through which ideology is invisibly transmitted and consumed.
Start the Discussion
Request access to join the discussion