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Antonio Caro — Colombia
Antonio Caro

Colombia

Antonio Caro's *Colombia* is a bold and politically charged work that appropriates the iconic red-and-white Coca-Cola logo, replacing the brand name with the word "Colombia" in screenprint inks on cotton canvas. The piece draws a sharp parallel between the pervasive reach of American corporate capitalism and its influence on Colombian society and identity. Through this simple yet powerful visual substitution, Caro critiques cultural imperialism and the commodification of his homeland.

Medium
screenprint inks on cotton canvas

🔨 Auction Lot

Latin America

May 29, 2014

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About this work

Antonio Caro, Colombia

Antonio Caro's *Colombia* is a bold and politically charged work that appropriates the iconic red-and-white Coca-Cola logo, replacing the brand name with the word "Colombia" in screenprint inks on cotton canvas. The piece draws a sharp parallel between the pervasive reach of American corporate capitalism and its influence on Colombian society and identity. Through this simple yet powerful visual substitution, Caro critiques cultural imperialism and the commodification of his homeland.

Medium
screenprint inks on cotton canvas
Seen at
Phillips, New York, London, Hong Kong

Related themes

Red and White, Male Artist, Colombian Artist, Conceptual Art, Contemporary Artist, Screenprint, Cotton Canvas, Nationalist Imagery, Political Art, Latin American Art, Text-Based Art