Hannes Schmid

Hannes Schmid is a Swiss photographer and artist best known for his work as the photographer behind the iconic Marlboro Man advertising campaigns, which he shot throughout the 1980s. Beyond commercial photography, Schmid developed a fine art practice exploring themes of the American West, masculinity, and mythology, often working in large-format photography that blurs the line between documentary and staged imagery. His transition from commercial to fine art has been marked by a continued fascination with rugged landscapes and idealized archetypes.