George Segal's "42nd Street Deli" from 1999 distills the iconic grit and luminous energy of New York City into a theatrically scaled tableau. Working in his signature cast plaster, Segal constructs the facade of a mid-century deli counter with characteristic directness, while the incorporation of Lite-Brite pegs, light bulbs, and sockets introduces an unexpectedly playful chromatic charge. The result is a glowing mosaic of commercial signage that pulses with the visual noise of urban life, capturing a specific cultural moment before Times Square's sweeping redevelopment erased much of its storied street-level texture. The work stands at an imposing 243.8 by 243.8 centimeters, demanding the kind of physical engagement more commonly associated with architecture than sculpture. Segal, long celebrated for his ghostly white figurative casts, here shifts his focus from the human body to the built environment, treating the storefront itself as a kind of social portrait. The plastic elements and painted wood reinforce the work's deliberate embrace of vernacular commercial materials, elevating the everyday into something monumental without sacrificing its democratic, neighborhood-scale intimacy. For collectors, "42nd Street Deli" represents a rare and significant late-career statement from one of American Pop and realist sculpture's most influential figures. The piece was completed just two years before Segal's death in 2000, lending it an additional resonance as a testament to his enduring fascination with the textures of American daily life. Presented through Templon, this signed work offers an exceptional opportunity to acquire a large-format piece that operates simultaneously as sculpture, installation, and social document.