
Identity Boots Ad, p99 from Indigenous Woman
2018
In this striking C-print from her celebrated 2018 artist's book "Indigenous Woman," Martine Gutierrez stages a glossy fashion advertisement with deliberate, subversive precision. Occupying the full page as p99, the work adopts the visual language of high-end commercial photography, replicating its seductive lighting, composed staging, and aspirational tone with uncanny fidelity. The result is an image that both seduces and unsettles, inviting the viewer to examine exactly what is being sold and to whom. Gutierrez produced "Indigenous Woman" entirely on her own terms, acting as photographer, stylist, art director, and sole model throughout the project. By inhabiting every role behind and in front of the camera, she asserts full authorship over her own image and identity, a particularly charged gesture for an artist who is transgender and of Maya descent. The boots advertisement format becomes a vehicle for exploring how Indigenous and feminine identities are packaged, consumed, and commodified within mainstream visual culture, with Gutierrez simultaneously embodying and critiquing that process. Offered through RYAN LEE as a framed, signed C-print in an edition of eight, this work at 76.2 × 50.8 cm carries the physical presence and archival quality consistent with serious collection. The limited edition scale and the now widely recognized significance of the "Indigenous Woman" series position this piece as a compelling acquisition, one that rewards both sustained looking and ongoing critical conversation about representation, self-determination, and the politics of the image.
- Medium
- C-print
- Overall
- Framed
- Signed
- Yes
- Spotted At
- Gallery · RYAN LEE
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