
98 cents store
2020
A sprawling horizontal canvas, "98 cents store" pulls the viewer into the visceral material world of everyday commerce and working-class life in Los Angeles. Alfonso Gonzalez Jr. builds his surface from enamel, oil, stucco, and actual dirt, creating a work that carries the literal weight of its subject matter. The generous scale, at 122 by 254 centimeters, demands physical presence from the viewer, mimicking the way these neighborhood discount stores occupy space in the urban fabric, unglamorous and indispensable in equal measure. The stucco and dirt are not merely textural flourishes but documentary gestures, folding the built environment directly into the painted surface. Gonzalez Jr. has developed a distinctive practice rooted in the Chicano experience of East Los Angeles, drawing on vernacular signage, street-level architecture, and the aesthetic codes of communities often overlooked by mainstream art institutions. In "98 cents store," that sensibility finds a compelling formal expression, where the materiality of the work reinforces its subject rather than simply illustrating it. The result is painting that operates simultaneously as cultural archive and object of genuine aesthetic power, anchoring itself firmly within ongoing conversations around social realism, identity, and the politics of visibility. For collectors, this is a work of real significance, signed by the artist and available through HVW8 Art + Design Gallery. It represents Gonzalez Jr. at a mature and confident moment in his practice, and its unconventional material composition ensures it holds a distinct place within any serious collection of contemporary American painting.
- Medium
- Enamel, oil, stucco, dirt on canvas
- Overall
- Signed
- Yes
- Location
- HVW8 Art + Design Gallery, Los Angeles, CA
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