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John Gerrard — Grow Finish Unit (Eva, Oklahoma)
John Gerrard

Grow Finish Unit (Eva, Oklahoma)

A continuous, photorealistic simulation unfolds across a plasma screen, depicting an industrial hog farming facility in Eva, Oklahoma, rendered in real time using sophisticated 3-D software. The work runs on a virtual clock synchronized to the actual location, meaning the light, shadows, and atmosphere shift in precise correspondence with the passage of time at that specific site. Mounted within a sleek Corian frame and console, the piece implicates architecture, agriculture, and technology in a quietly unsettling portrait of contemporary food production.

Medium
realtime 3-D video, plasma screen, artist's Corian frame on artist's Corian console table

🔨 Auction Lot

Under the Influence

March 4, 2015

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About this work

John Gerrard, Grow Finish Unit (Eva, Oklahoma)

A continuous, photorealistic simulation unfolds across a plasma screen, depicting an industrial hog farming facility in Eva, Oklahoma, rendered in real time using sophisticated 3-D software. The work runs on a virtual clock synchronized to the actual location, meaning the light, shadows, and atmosphere shift in precise correspondence with the passage of time at that specific site. Mounted within a sleek Corian frame and console, the piece implicates architecture, agriculture, and technology in a quietly unsettling portrait of contemporary food production.

Medium
realtime 3-D video, plasma screen, artist's Corian frame on artist's Corian console table
Seen at
Phillips, New York, London, Hong Kong

Related themes

Agricultural Subject, Digital Installation, Real-Time 3D, Simulation Art, Contemplative Mood, Conceptual, Minimalist, Muted Palette, Male Artist, Meditative, Installation, Real-Time, Dystopian Mood, Emerging Artist, Landscape, Irish Artist, Contemporary Artist, Muted Tones, 3-D Animation, Generative Video, Digital Video, Landscape Format, Irish, Technology, Single Channel Video, Technology-Based, Contemporary Art, Video Art, Agricultural, American Midwest, Industrial Landscape, Industrial Agriculture, Rural, Digital Art, Somber Mood, New Media Art, Contemporary, Industrial Subject

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