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Ed Ruscha — Fruit Metrecal Hollywood
Ed Ruscha

Fruit Metrecal Hollywood

A bold conceptual work by Ed Ruscha, *Fruit Metrecal Hollywood* employs unconventional organic materials—grape jam, apricot jam, and Metrecal—as printing mediums, blurring the boundary between food and fine art. The piece reflects Ruscha's ongoing fascination with consumer culture and the mundane objects of American life, transforming diet-industry products into artistic tools. Printed on Copperplate Deluxe paper with full margins, the work carries Ruscha's signature deadpan wit while raising questions about permanence, decay, and the nature of artistic materials.

Medium
Screenprint in grape jam and apricot jam and Metrecal, on Copperplate Deluxe paper, with full margins.

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Editions & Works on Paper

April 24, 2018

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About this work

Ed Ruscha, Fruit Metrecal Hollywood

A bold conceptual work by Ed Ruscha, *Fruit Metrecal Hollywood* employs unconventional organic materials—grape jam, apricot jam, and Metrecal—as printing mediums, blurring the boundary between food and fine art. The piece reflects Ruscha's ongoing fascination with consumer culture and the mundane objects of American life, transforming diet-industry products into artistic tools. Printed on Copperplate Deluxe paper with full margins, the work carries Ruscha's signature deadpan wit while raising questions about permanence, decay, and the nature of artistic materials.

Medium
Screenprint in grape jam and apricot jam and Metrecal, on Copperplate Deluxe paper, with full margins.
Seen at
Phillips, New York, London, Hong Kong

Related themes

Print, 20th Century, Twentieth Century, Renowned Artist, Male Artist, Conceptual Art, American Artist, Screenprint, Typography, Pop Art, Food As Medium, Unconventional Materials, Established Artist, Food Medium, Warm Tones, Text-Based Art, Playful Mood, Horizontal Format

More works by Ed Ruscha

Collected by

Alex Capecelatro