Parker Ito's *The Agony and the Ecstasy* layers vinyl over enamel on 3M Scotchlite, a reflective material typically used for highway signage and safety gear. The work's surface shifts dramatically depending on ambient light, oscillating between muted and intensely luminous states that mirror the tension embedded in its title. Ito harnesses the commercial and industrial origins of his materials to probe themes of desire, spectacle, and the seductive pull of images in a media-saturated culture.