Gerd Leufert was born in Memel, a Lithuanian town occupied by Germany during WWI. He studied graphic design in Munich and became a member of the renowned and innovative Werkbun, an association of design and craftsmanship that initiated collaborations between artists, architects, craftsmen and manufacturers. After fighting in WWII, Leufert worked for numerous reputable publishing houses in Germany, and in 1951 he immigrated to Venezuela where he not only triumphed as a graphic designer, but also made important contributions in design and museology. In 1952, he began a close relationship with another European émigré, Gertrude Goldschmidt, better known in the art world as Gego. Leufert went on to work at the Museo de Bellas Artes de Caracas for over a decade and during his tenure he rebranded the museum’s visual identity, curating many innovative exhibitions and designing over two hundred award-winning exhibition catalogues.

Upata

1966