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Kelley Walker — schema; Aquafresh plus Crest with Whitener
Kelley Walker

schema; Aquafresh plus Crest with Whitener

2003

Kelley Walker's *schema; Aquafresh plus Crest with Whitener* presents a visually striking engagement with consumer culture and brand identity, incorporating the familiar imagery of commercial toothpaste packaging into an art context. The work reflects Walker's ongoing interest in appropriating mass-media and advertising imagery to interrogate themes of desire, commodity, and cultural signification. Through its blending of pop sensibility and conceptual rigor, the piece challenges viewers to reconsider the coded meanings embedded in everyday commercial objects.

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February 28, 2018

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About this work

Kelley Walker, schema; Aquafresh plus Crest with Whitener, 2003

Kelley Walker's *schema; Aquafresh plus Crest with Whitener* presents a visually striking engagement with consumer culture and brand identity, incorporating the familiar imagery of commercial toothpaste packaging into an art context. The work reflects Walker's ongoing interest in appropriating mass-media and advertising imagery to interrogate themes of desire, commodity, and cultural signification. Through its blending of pop sensibility and conceptual rigor, the piece challenges viewers to reconsider the coded meanings embedded in everyday commercial objects.

Year
2003
Seen at
Phillips, New York, London, Hong Kong

Related themes

Consumer Culture, Bold Colors, Male Artist, Conceptual Art, Commercial Imagery, Graphic Design Aesthetic, Contemporary Artist, Provocative Tone, Appropriation Art, American Artist, Pop Art, 21st Century, Post-Internet Art, Toothpaste

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