William Helburn

William Helburn (1924–2020) was an influential American fashion and advertising photographer who worked extensively in New York from the 1950s through the 1970s. Known for his glamorous, dynamic imagery, he shot for major publications including Harper's Bazaar, Vogue, and McCalls, and produced iconic advertising campaigns for brands such as Pepsi and Clairol. His work is celebrated for its cinematic energy, sophisticated composition, and its role in defining the visual language of mid-century American commercial photography.