Annabella for SEPP

A meticulously composed chromogenic print, this work by Roe Ethridge depicts Annabella in a context that blurs the boundaries between commercial photography and fine art. Ethridge's signature approach merges the aesthetic language of fashion and advertising with a self-conscious artistic sensibility, questioning notions of image circulation and value. The artist's custom frame further emphasizes the work's status as a deliberate art object, reinforcing the tension between commodity and critique.